The pet industry is booming, and there are so many opportunities for pet parents and pet lovers to grow their own successful businesses. With that said, the industry can also feel crowded at times. How can you make your business stand out from the competition?

Here are 9 ways to help differentiate your pet business and bring in more customers.

1.    Understand Your “Why”

There are many dog trainers, groomers, and pet sitters in the world, but there is only one you. Your brand story and your “why” for starting your business are unique to you, and owning that story can help you stand out from your competition.

People like doing business with people they know, like, and trust. Leaning into your “why” and clearly expressing it on your website and your marketing can help more people connect with your story and build trust.

2.   Research and Understand Your Target Market

One of the best ways to differentiate your business is to get specific about your target market. As a dog trainer, f...